This is the first in a series of business tips for small and medium scale business owners/entrepreneurs who desire to see their businesses flourish into large-scale ones. I will be sharing some lessons from Coca Cola’s growth and struggles. Happy Reading!
Have you ever stopped to wonder why a lot of people prefer to munch popcorn and sip Coca Cola while watching a movie? Is there really a correlation between enjoying a screenplay and consuming these snacks? Same principle applies to daily household products like detergents and food seasonings. Why do you trust certain brands over others even before using them personally? When you bought your first phone, what informed your choice?
One major strategy Coca Cola employed right from its inception has been aggressive marketing and advertising. Till date, this is one major principle and practice it thrives on. Every street in major towns and cities has at least one restaurant bearing Coca Cola branded table mats, cups, e.t.c. Villages are not exempted from this infiltration. Social media platforms, television screens, radio stations are infused with daily adverts singing the praise of Coca Cola as the preferred beverage for all and sundry. Dufil Prima also applies this strategy to make Indomie the most favoured brand in the Nigerian noodle industry.
I had a discussion with an event planner days ago and I asked if she advertised her services on the social media platform. To my chagrin, she responded in the negative. Her reply gave me insight into her lack of patronage. Human psyche depends a lot on hearsay and “eyesee” to make daily choices. Goods and services are bought and sold daily based on this principle while many other brands remain unsold because their producers ignore this basic principle.
Are you ready to be visible? Do you want your goods and services to become household names? Now, you know what to do: ADVERTISE! Put your products in the faces of your prospective clients until your brand automatically pops up in their sub-conscious when they need such products. It’s time for you to rule your world!
If you require the services of a skilled copywriter to help you craft catchy ads, contact me and I’ll help you.